smart.t AG

User Experience & Business Transformation

Successful companies provide positive user experiences and accelerate decision making.

User behavior plays a decisive role in the planning and implementation of continuous improvements in the company. Here, the focus is not only on products and services, but in particular on user satisfaction (user experience). At the heart of every successful company are people who love the products, services and the brand, and in particular the people who play a key role in shaping them.

User Experience

Our customers decide how products and / or services are perceived and used. A positive user experience leads to higher customer satisfaction, repeat purchases and positive "word-of-mouth marketing" (recommendations through verbal sharing in personal conversations).

User Interface

The User Interface (UI), is decisive for us, because it represents the connection between people and technology and thus creates a good feeling when using it. The application is easy and intuitive to use, process flows are fast and can be executed without detours and frequent use of the tab key. The efficiency of business processes increases, which also results in a cost reduction of the end-to-end process integration. 

Our methodical approach in 5 steps creates positive experiences in the improvement of digital solutions and can be implemented as a holistic method or modularly, depending on your needs.

1. Explore

  • Understand the business model
  • Understand the brand
  • Understand the user / target group
  • Set goals

2. Define

  • Plan the product / brand experience
  • Plan the user experience
  • Generate ideas
  • Define measures
  • Plan communication

3. Design

  • Structure design tasks
  • Laying the foundations for interaction design
  • Design screen-based interactions
  • Defining persona and processes
  • Prototyping
  • Testing

4. Deliver

  • Develop design systems
  • Create style guides
  • Create pattern libraries
  • Accompany the production
  • Usability Test(s)
  • Project launch & implementation (application development)
  • Ensure operational feasibility (ITIL)

5. Assign

  • Implement new interaction design
  • Deploy and control UX / UI
  • Further develop UX / UI
  • Support cultural change (business transformation)
  • Training(s) / User Manual(s) / Cheat sheet(s) 
  • Change and communication


Digital Transformaton

Conception, design and implementation of webshops for retail clients (B2B and B2C). Successful transformation of a physical store into a digital presence with focus on customer growth and increasing customer loyalty through an innovative design and user-friendly layout.

Implementation of online marketing campaigns with Google Ads and social media channel management.  

Our mandate:

UI / UX design, graphic design, product presentation, store development and optimization, payment automation, connection to customer management. 


Re-design for machine control

UX/UI Design

UX design, prototyping and visual design of entire plant control systems in the manufacturing industry (cable production, grain processing, sanitary products) for various application areas. Concept design and visual design of user interfaces of various machines and mobile apps.
Development of high-fidelity prototypes for control extension.

Our mandate:

UX and visual design machine control, icon library, prototyping, design systemcontrol extension.

Identity and Access Management

Cyber security & compliance management 

Implementation of a customized identity and access management solution. After the evaluation of the current IT landscape, a needs analysis and planning, the implementation of the IAM* software followed. In parallel, governance was set up, taking into account all regulatory requirements, and the new processes were rolled out to the organization by means of business transformation management.

*Identity and Access Management

Our mandate:

IT Solution Architecture Analysis, Application Design and Development, Business Transformation, Product Management, Project Management

Merger and Acquisition


Consolidation of IT architectures and business processes into one company after several acquisitions. The focus was on creating the strategic target image and defining and planning the associated activities for harmonizing the IT systems. Ensuring the ongoing business activities was a must in this context.

With the acquisition of companies, the optimization of customer processes as well as cost optimization in the operation of the IT infrastructure are usually expected.

Our mandate:

Management consulting, IT solution architecture (analysis and definition), project management, supplier and contract management, team management, IT transformation, organizational management, documentation and implementation of requirements, performance and cost statements

Digitalisierung im Gesundheitsw­esen

Digital transformation & app development

Development and implementation of an innovative, integrated as well as sustainable mobile and web application introducing the electronic patient record. This included the integration of the emergency passport, a document management solution, registration, login, and multifactor authentication (MFA) processes as well as authorization management including certification based on BSI (Federal Office for Security (DE)) standards. Furthermore, the IT strategy was analyzed regarding global feasibility, cloud capabilities considering time zones, ensuring compliance and data security for the customer as well as responsible associated and carrier companies. The products and services of the Electronic Patient Record (authorization, deputy regulations, automated allocation of services, SLAs) were defined in a business framework supported by a product management process and, after successful introduction, handed over to the operational business iteratively by prioritization.

Our mandate:

Strategy consulting, management consulting, definition of the self-services within the framework of a business framework, evaluation of the cost-benefit ratio, development of the software product, support of the certification at the BSI, support of the market launch.

Risk Management

Risk & Compliance Management

Development and implementation of a robust risk and compliance based management framework according to your business requirements incorporating best practices and standard controls (NIST- / ISO- / BSI-catalog). Today, this foundation is used to ensure that risks can be identified and assessed so that the targeted implementation of mitigating measures and controls sustainably strengthens the company's digital security posture.

Our mandate:

IT security assessment, definition of compliance requirements, creation of a standard risk catalog as well as a standard control system, definition and roll-out of governance processes, business analysis, project management